Business cards are an absolute essential item for your company and showcase your brand and values to your clients, staff and suppliers. Because your business card is an extension of your business, you need to make sure it presents you and your business professionally. The variety of business cards available is endless in terms of card stock, design, shape and finish. Whether they are single or double sided, gloss or matt cello-glazed, printed on un-coated specialty paper, die-cut, embossed, foiled, spot UV, the options are mind boggling. But there are some simple rules to creating an effective business card. Make sure your design is clean, professional and on good card stock. That way, you can be sure your card will continue to work for you for years to come.